包头会展经济发展18年Baotou exhibition economy development 18 years

2017-12-25 09:54     编辑:李亚沛 包头日报  

“看的多,买的少”是本土会展经济低迷的真实写照。

"See more, buy less" is the real portraiture of domestic exhibition economy


记者 万菲 摄影 宫伟恩

从稀土展至装备制造展,从火锅展到热气球节,从丝绸服饰展到特色商品博览会,接踵而至的会展让人眼花缭乱。面目严肃却掺杂着粗制滥造,热闹背后,会展经济的带动作用却并未完全体现。捉襟见肘的人才短板,市场化下的“政府全程操作”,包头的会展经济期待更快速的发展。

From rare earth to equipment manufacturing, from hot pot to hot-air balloon festival, from silk clothing to featured commodities fair, the exhibition is dazzling. The face is serious but mixed with the rough making, the effect of the exhibition economy is not fully reflected. The short board of people who are short of money and the "government operation of the whole process" under the market, the exhibition economy of baotou is expected to develop more quickly.

被低估的购买力和鉴赏力

Undervalued purchasing power and connoisseurship

临时雇来的秧歌队不知疲倦地从上午一直跳到 下午,川流不息的人群不断地涌进临时搭建的大棚中,这里充斥着样式各异的苏杭丝绸、休闲服饰、皮鞋箱包、床上用品以及一些家居防暑用品。6月2日,一场名为“2012年包头市第二届苏杭丝绸服装服饰暨奇石、玉器博览会”的会展正在二机文化宫西侧的体育场举行。临时搭建的棚子,天南海北的客商,瞬间搅热了这 个城市。而平时,这里只是一片裸露的平整黄土地。

Temporary hired yangko tirelessly from morning till afternoon, stream of people, constantly pours into a makeshift shelter here filled with different style of suzhou and hangzhou silk, leisure clothing, shoes, bags, bedding and some household heat supplies. On June 2, the exhibition of "the 2nd suzhou and hangzhou silk garments and jade and jade expo" was held in the west side of the cultural palace. Temporary scaffolding of the shed, the travelling merchants of the north and south, immediately stirred up the city. Normally, this is just a bare flat yellow ground.

“这样的空场实际上还有很多,比如热气球广场、各大广场,需要会展来带动盘活。如果因会展,而将现有的空置场馆利用好,可能产生很大的经济效益。”包头领先传媒副总贺文斌认为。

"There are actually a lot of such empty fields, such as hot air balloons and large squares, which require exhibition to drive the work. If the existing vacant venue is used for exhibition, the economic benefits may be significant. Baotou leading media vice President he wenbin believes.

5月12日在市国贸展览中心举行的 “2012第二届苏杭丝绸暨名品衣装交易会”,拉开了今年的会展经济大幕。“本来以为是一场丝绸盛宴,没想到是积压商品处理场。说是丝绸展,其实丝绸商品 很少。展厅里还有很多卖食品、厨具的摊位,乱七八糟的,根本不成气候。”热衷于逛会展的某广告公司职员李佳逛完会展后表示失望。

On May 12, at the municipal trade and exhibition center, "the 2nd suzhou and hangzhou silk and fine clothes trade fair, 2012" opened this year's exhibition economy. "It was supposed to be a silk feast, but it was a backlog of goods. It is silk silk exhibition, actually silk goods is very few. There are lots of stalls selling food and cooking utensils in the exhibition hall. Li jia, an employee of an advertising agency who was keen to go to the exhibition, was disappointed after the exhibition.

对于此说法,负责此次会展的中国环达公司有关负责人姚冬心知肚明,他含蓄地告诉记者:“这与会展召开的季节有关,恰巧是春夏之交,因此,各个商家上的都是春夏装,款式比较接近,但花形还是各有特色的。近两年经济形式不太好,不排除一些商家会将库存商品拿来集中处理。”

For this, be responsible for the exhibition of China ring company Yao Dong know about chief, he implicitly told reporters: "this is associated with the season of exhibition held, happened to be spring and summer, as a result, all businesses are spring/summer outfit, design is close to, but still have distinguishing feature each flower. In the past two years, the economic form is not very good, and some businesses will be able to concentrate on the inventory.

丝绸会展无疑低估了包头人的购买力以及鉴赏力,“事实上,近几年类似会展太多了,大家见多识广,再拿一些假的、劣的、次的、低档的骗人不太容易了。”李佳说。

Silk exhibition underestimated the baotou's purchasing power and taste, "in fact, there are too many similar exhibition in recent years, everyone well informed and get some fake, substandard, and time, the low lying not too easy." Angel lee said.

大多数商品档次低,没有适销对路,直接导致收益的下降,姚冬告诉记者:“其实我们已经是第二次在包头做会展,但这一次大不如前,没有达到预期的效果。”

Most goods quality is low, not marketable, directly led to a decline in revenue, Yao Dong told reporters: "in fact we have is the second time in baotou do exhibition, but not this time, did not achieve the desired effect."

市消协副秘书长廖伟告诉记者:“一些会展假冒伪劣产品太多了,卖了东西商家就走,一些中老年人常常被忽悠,事后反应过来已经投诉无门。”他认为,为会展提供场地的部门应当对此类问题承担相应的责任,“会展组织应交纳保证金,在一定期限内无投诉方能退还”。

City disappear assist deputy secretary-general Liao Wei told reporters: "some conference and exhibition there are too many fake and inferior products, merchants the things go, some elderly people often seduced, reaction to come over later have recourse." He believes that the department that provides the venue for the exhibition should bear the corresponding responsibility for such problems. "the exhibition organization shall pay the security deposit, and no complaint can be returned within a certain period of time."

“蜗速发展”和“1比7效应”

"Cochlear development" and "1 to 7 effect"

中国国际贸易促进委员会包头支会、中国国际 商会包头商会副会长徐吉祥最爱用“1比7效应”来形容会展可能带来的经济效益,“外地客商远道而来,他们要吃住行,他们带来的一些新奇特产品又拉动了本土 居民的消费,比如5月22日举行的首届海峡两岸特色商品博览会就效果明显。同时,会展经济背后,还需要礼仪、布展等多家公司,投入是一,往往可以换回七倍 的效应。”徐吉祥解释说,“但目前我们的会展经济尚处起步阶段,存在着这样那样的问题。”

China council for the promotion of international trade in baotou baotou branch, China international chamber of commerce chamber of commerce, vice President of ji-xiang xu love using "1 than 7 effect" to describe the exhibition can bring economic benefits, "the foreign merchants from afar, they should ChiZhuHang, they bring some novel and special products and boost the local residents' consumption, such as the first of May 22nd characteristic commodity exposition is obvious effects on both sides of the Taiwan straits. At the same time, in the back of the exhibition economy, there are many companies, such as etiquette, cloth exhibition, etc., and the investment is one, often can be changed back to seven times the effect. "But our exhibition economy is still in its infancy, and there are problems like this," xu explained.

公开资料显示,包头的会展经济始于1994 年,第一届世界稀土大会在当时的神华国际会展中心开展。“稀土行业最前沿的技术在会展上都有涉猎。与如今会展经济发展最好的北上广相比,包头的起步也并算 晚。”徐吉祥说。作为商务局的二级单位,贸促会则拥有对于当时会展中心的管理权以及促进会展经济发展的职能。但此间,超前的理念与包头并不算繁荣的第三产 业格格不入,会展经济在华美开局后,并未迎来会展发展的黄金期,反而基本处于停滞期。其时,贸处会也搬家易职,搬至现在的工商大楼,而且已经放弃神华国际 会展中心的管理权,转而对国贸展览中心进行管理。

Public information shows that the exhibition economy of baotou began in 1994, when the first world rare earth congress was held at the then shenhua international convention center. "The most cutting-edge technologies in the rare-earth industry are all involved in exhibitions. Compared with the best north of the exhibition economy, baotou is a late start. Xu jixiang said. As a secondary unit of the business bureau, ccpit has the right to manage the exhibition center and promote the development of the exhibition economy. But the advanced idea and baotou isn't prosperity of the tertiary industry, exhibition economy in colorful after the start, in exhibition golden period of development, basic stagnant period instead. At that time, the trade department would also relocate and move to the present industrial and commercial building, and have abandoned the management of the shenhua international convention and exhibition center to manage the exhibition center.

停滞现状直至1999年方才结束。一些大型人才交流会在此开展,之后,西部信息产业博览会在此落地,再次让这个塞外的中等城市火了一把,“当时,联想、清华同方等国内著名IT企业都到会参展,在计算机刚刚开始普及的当时,吸引了许多人的目光。”徐吉祥说。

The status quo did not end until 1999. After some big talent exchange was carried out in this exposition on the ground of western information industry, once again let the medium fire in the city, the Great Wall "at that time, the domestic famous IT companies such as lenovo, tsinghua tongfang is attending the, in the computer is just beginning to popular at that time, attracted the attention of many people." Xu jixiang said.

至2005年,国贸会展中心原场地被一分为二,2000余平方米的展厅被行政大厅占据一半,从而变成现在只有一楼的场馆,“我们在工作中,越来越感觉到场地对于会展的限制,此后一些服装展开始在此时露头。”

To 2005, the international convention and exhibition center the original site was split in two, more than 2000 square meters of exhibition hall was dominated by administrative hall half, thus become now only on the first floor of the venue, "in our work, more and more feel the venue for the limitation of conference and exhibition, since some exhibit start outcrop at this time."

在徐吉祥看来,无论服装展还是食品展,虽然 存在这样那样的问题,但对于包头的会展经济而言都是前进一步的标志,“此前,包头的会展经济有名气的,只有稀土以及装备制造展,而无与老百姓息息相关的会 展。”徐吉祥说。而事实上,无论稀土展,还是装备制造展,其对于城市推介的功能远远大于其经济带动作用,可以说是政府“赔本赚吆喝”,会展“1比7效应” 远未体现。

In ji-xiang xu view, regardless of the exhibit or food show, despite the problems, but for exhibition economy of baotou is a sign of further, "previously, baotou in the exhibition economy, only the rare earths and equipment manufacturing, and no is closely related to people's will." Xu jixiang said. And, in fact, both rare earth, and equipment manufacturing, for its promoting function is far greater than its economic leading role, can be said to be "loss-leader" government, the exhibition "1 than 7 effect" falls far short.

“我们希望看到更多与老百姓衣食住行息息相关的会展登陆,参与的人数越多,其会展带动作用越明显。”徐吉祥说。

"We would like to see more and more people who have access to the public's clothing and clothing. The more people participate, the more obvious it will be." Xu jixiang said.

捉襟见肘的人才短板

Short board of talent

6月9日、10日,包头领先传媒在阿尔丁广 场举办了一场为期两天的夏季大型车展,约有50余家商家参展。“很忙。办一个汽车展公司在人才方面显得非常局促,布展要用礼仪公司,模特我们要从模特公司 去请,电源以及音响要我们与广场协调,大家都在摸索着前进,问题挺多。”在办公室内,领先传媒副总贺文斌向记者抱怨。

On June 9 and 10, baotou leading media held a two-day summer large-scale auto show in arding, which has about 50 exhibitors. "Very busy. Run a auto company in the talent is very short, with the exhibition company that model from the model company to we have to ask, power and audio want us to coordinate with square, everybody is groping forward, problem a lot." In the office, he wenbin, a leading media deputy, complained to reporters.

一个会展下来,不是一个专业的团队提供专业的服务,而总有临时拼凑的勉强之感,这一现象,广泛存在于目前包头的各个会展之中。

An exhibition, not a professional team to provide professional services, but always a temporary patchwork of reluctance, this phenomenon, widely exists in the current baotou exhibition.

据徐吉祥介绍,作为会展经济的市场主体,包 头目前从事会展的企业只有几家,从事与展览相关的广告、装潢、物流等关联业务企业仅200家左右。会展企业不仅数量少,实力也比较弱,普遍存在规模小、资 金少、观念滞后、经验不足等问题,具有运作全国性、专业性会展能力的公司不多。与国内外著名的会展公司相比,包头会展企业在管理模式、公司结构、技术手段 等方面都有较大的差距。随着包头会展经济的迅速发展,会展人才紧缺的矛盾也日益突出,有统计显示,目前,我市直接从事会展业的专业人员还不足500人,特 别是精通展览设计、会展组织策划,了解国际惯例,富有实际操作经验的专业人员十分缺乏。

Ji-xiang xu said, as the principal part of market of exhibition economy package head currently engaged in the exhibition companies with only a few, is engaged in the exhibition related advertising, packaging, logistics and other related business enterprises only 200 or so. Convention and exhibition companies are not only less quantity, strength is weak, the common small scale, little funds and lagging concept, and inadequate experience, capable of operating national, professional exhibition company limited. Compared with famous exhibition companies both at home and abroad, baotou exhibition enterprises have wide gap in management mode, corporate structure and technical means. With the rapid development of mice economy in baotou, convention and exhibition talent shortage contradiction is increasingly outstanding, statistics show that, at present, the our city directly engaged in the exhibition industry professionals for less than 500 people, in particular in exhibition design, exhibition organization planning, understand the international practice, rich practical experience of professionals is very lack.

面对巨大市场潜力的蛋糕,却因实力弱无法吃 到,我们究竟该怎么办?对此,贸促会早有思考。“包头应该积极寻求会展合作或合资的经营伙伴,上海市引入国际会展企业的模式可以给包头提供很好的借鉴,一 种是‘分公司’模式,即包头国际会展中心有条件地成为其他城市某大型会展集团的分公司,利用互补优势,承办其他城市受场地制约的一些大型展览。二是‘泰达 模式’,即选择与国外著名的会展企业合作,包头提供展览场地,对方负责业务管理。就这两个方面,贸促会近几年,一直在与外界积极接治。”徐吉祥说。

What should we do if we are too weak to eat a cake that has huge market potential? In this regard, the trade promotion association has thought. "Baotou should actively seek exhibition cooperation or joint venture partners, introduction of Shanghai international convention and exhibition enterprise model can provide good reference to baotou, one is the" branch "mode, namely the international conference and exhibition center in baotou conditionally become a subsidiary of a large exhibition group, other cities use of complementary advantages, to undertake other cities by site restriction, some big exhibition. The second is the "teda mode", which is to choose to cooperate with the famous exhibition enterprises of foreign countries. The baotou provides the exhibition venue and the other party is responsible for the business management. In these two areas, ccpit has been actively taking care of the outside world in recent years. Xu jixiang said.

市场化下的“政府全程操作”

The "government operation" under the market

采访中,记者了解到,目前,我市较有名气的 会展除稀土展,便是装备制造展,而这两类会展无不具有“政府全程操作”的特点。“我们的大型会展业始终没有‘断奶’,对政府依赖性太强,市场化程度太低, 政府毕竟不是专业办展机构,与商业办展机构的自负盈亏、自我决策模式还存在巨大差距,直接导致会展的经济效益、营销推广、品牌发展和规模发展都受到严重影 响。”徐吉祥分析说。

In the interview, the reporter learned that, at present, our city's more famous exhibition except rare earth exhibition, is the equipment manufacturing exhibition, and these two kinds of exhibitions have the characteristics of "the whole operation of the government". "Our big exhibition industry has not weaned, the government dependence is too strong, the low degree of marketization, the government, after all, is not a professional exhibition organization and business of the exhibition institutions self-financing, self decision model also there is a huge gap, a direct result of the economic benefits of exhibition, marketing promotion, brand development and scale development severely." Xu jixiang analysis said.

徐吉祥认为,会展必须有要有专业化队伍去操 作,但同时,仍然需要政府对会展行业的支持。我市从2010年开始设立会展业发展专项资金,市财政应按每年预算安排会展业发展专项基金1500万元。“今 后政府应该加大对会展的支持力度,尤其是加大对产业基础较好、市场成长潜力大的品牌会展的支持力度。重点培育和发展具有全国影响力和国际化的品牌会展,比 如火锅展,同时,要以会展搭桥,树立包头在钢铁、稀土装备制造、煤化工、铝八大重点产业方面的形象,使其在国内具有一定的产业竞争力和很大的成长空间。同 时,随着包头对外开放度的增加,包头的旅游、文化产业也在快速发展,依托这些具有较大潜力市场的产业,培育和发展品牌会展,使其具有国内甚至国际的影响 力,从而带动包头会展行业的整体发展。”徐吉祥说。

Xu jixiang believes that the exhibition must have a professional team to do the operation, but at the same time, it still needs the government to support the exhibition industry. Since 2010, our city has set up special funds for the development of the exhibition industry. The municipal finance department should set up a special fund of 15 million yuan for the development of the exhibition industry. "The government should step up its support to the exhibition, especially the support of the brand exhibition with better industrial base and big market growth potential. Focus on cultivating and developing with national and international brand exhibition, than such as hot pot, at the same time, to exhibition, sets up the baotou iron and steel, rare earth eight key equipment manufacturing, coal chemical industry, aluminum industry in terms of image, in the domestic industry competitiveness and a lot of space to grow up. With, with the increase of growingly opened in baotou, baotou of tourism, culture industry is rapidly developing, relying on the industry has large potential market, cultivating and developing brand exhibition, has the domestic and international influence power, thereby giving impetus to the overall development of exhibition industry in baotou." Xu jixiang said.


  

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