2016年 包头打造5个品牌展 Building 5 Brands in 2016

2017-12-26 17:02     编辑:王璐

2016年1至9月,包头市接待旅游人数达953万人次,同比增长13.7%,旅游收入达326.2亿元,同比增长24%。会展及旅游业的快速增长对包头市住宿餐饮业发展起到了积极的促进作用。

From January to September 2016, the number of tourists in baotou was 9.53 million, up 13.7 percent year on year, and tourism revenue reached 326.2 billion yuan, up 24 percent year on year. The rapid growth of exhibition and tourism has played a positive role in promoting the development of lodging and catering industry in baotou city.


近年来,随着中国·包头国际牛羊肉产业大会暨绿色农畜产品博览会、中俄蒙国际美食文化节、中国游牧文化旅游节等大型节会的举办,进一步提升了包头的影响力。但场馆不足,成为包头发展会展经济的一大难题。

In recent years, with China, baotou international conference on beef and mutton industries and green livestock products expo, China and Russia international food festival, China nomadic culture tourism festival and other big festival will be held, to further enhance the influence of baotou. However, the lack of stadiums has become a big problem for baotou development and exhibition economy.


书博会对经济带动效应巨大

Book fair has great effect on economy


2016年7月,第二十六届全国图书博览会在包头举办,吸引了41个代表团的7000人参展。书博会期间,举办各类活动1650场,接待参观人数71.6万人次。

In July, the twenty-sixth national book fair was held in baotou, attracting 7,000 people from 41 delegations. During the expo, there were 1,650 kinds of activities and 716,000 visitors.

据包头市统计局数据显示,限额以上住宿业40户企业在书博会期间的营业额为1896万元,占7月企业总营业额的32%。限额以下住宿业营业额6615万元。限额以上餐饮业39户企业的营业额为7288万元。为期仅3天的书博会拉动包头市限额以下住宿餐饮业营业额1.2亿元。

According to the baotou statistics bureau, the turnover of 40 enterprises in the above accommodation industry is 18.6 million yuan, accounting for 32 percent of the total turnover in July. The total turnover of the following accommodation industry is 66150,000 yuan. The turnover of 39 enterprises in the catering industry was 72.88 million yuan. A three-day book fair will drive a total of 120 million yuan in the catering industry.

一场书博会,展示了会展经济对经济发展的巨大带动效应。对此,包头师范学院经管学院教授谷素华认为:“会展经济是一种低投入、高产出、无污染且效益极高的经济形式,是城市经济发展的助推器,会展经济的发展能够有力促进城市经济的发展,城市经济的发展又会增强城市会展经济的市场竞争力。”

A book fair shows the huge driving effect of the exhibition economy on economic development. , baotou teachers college, a professor at the school of administration GuSuHua think: "exhibition economy is a kind of low input, high output, no pollution and high economic form, is the booster of urban economic development, the development of the exhibition economy can effectively promote the development of urban economy, urban economic development and enhance the market competitiveness of city exhibition economy."


建新场馆成当务之急

Building a new venue is a priority


包头“十三五”规划对会展经济进行了专门的说明:未来包头市将依托文明城市、联合国人居奖等诸多城市名片,把会展与产业发展相结合、与文化旅游相结合,继续办好稀土论坛、中国二人台文化艺术节、中国游牧文化旅游节、包头装备制造博览会、绿博会、牛羊肉交易会、书博会等活动和体育赛事、文化活动等,培育壮大会展经济。

Baotou "much starker choices-and graver consequences-in planning exhibition economy for the" special instructions: baotou city in the future will rely on civilized city, the United Nations habitat prize and other city business card, the convention with industry development, and the combination of cultural tourism, continue to do a good job in rare earth BBS, China ErRenTai culture and art festival, China, baotou equipment manufacturing exposition of nomadic culture tourism festival, the green expo, beef and mutton fair, book fair activities and sports events, cultural activities, such as cultivating growing exhibition economy.

谷素华表示,目前,包头国际会展中心一家独大,难免会产生行业垄断情况和市场自由竞争能力不强的情况。因此,包头会展业发展的当务之急是与国际惯例接轨,导入自由竞争、优胜劣汰的市场机制,淡化行政干预,建立公平、公开、公正的展览环境和竞争秩序。特别要借鉴国外先进经验,优化配置展览资源,走国际化、专业化、大型化、品牌化、网络化之路。

At present, baotou international convention and exhibition center is a large one, and it is inevitable that the industry monopoly situation and the market free competition ability will not be strong, said gu. Therefore, baotou is urgent for the development of the exhibition industry in line with international practices, the import free competition, the evolution of the market mechanism, dilute the administrative intervention, and establish a fair, open, fair exhibition environment and competition order. In particular, we should draw on the advanced experience of foreign countries, optimize the allocation of exhibition resources, and go international, professional, large-scale, branding and networking.

有关方面表示,未来,包头国际会展中心将依托装备制造、稀土加工、钢铁建材、新型煤化工等本土优势产业,打造具有较强竞争力的品牌产业链,将包头国际会展中心打造成内蒙古乃至全国中西部会展产业集聚区,实现展会场次以每年20%的速度递增,至2020年末,展会举办场次达到每年75场,其中每年培育1至2个具有国际影响力的展览,5个中西部地区具有较强影响力的区域性品牌展览。

Officials said that in the future, baotou international conference and exhibition center will be relying on equipment manufacturing, rare earth processing, iron and steel, building materials, new coal chemical industry and so on local advantageous industries, build competitive brand industrial chain, the baotou international conference and exhibition center in the Midwest of Inner Mongolia and even the whole country convention and exhibition industry gathering area, increasing at an annual rate of 20%, achieve fair game to the end of 2020, the exhibition held events to reach $75 a year, in which each year to foster 1 to 2 exhibition with international influence, five parts of the Midwest regional brand exhibition has strong influence.

  

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